Firstly founded in 2007 by architects Luca Bigliardi and Luca Gobbo, PRINCIPIOATTIVO evolved into PRINCIPIOATTIVO Architecture Group Srl in 2014. Now both a creative lab and a project management firm, PA offers architectural solutions for the residential, commercial, exhibition and tertiary sectors. PRINCIPIOATTIVO has brainstorming at its core. We take pride in our collaborative approach and ensure our team members work in synergy with our clients to achieve results and exceed expectations. By relying on an extensive network of professionals of the highest calibre, we offer a wide-range of tailored services. But architecture is (not) all we do: since the early days of 2007, PRINCIPIOATTIVO and its partners have taken to explore new entrepreneurial opportunities, launching SHHT and ORAMA FACTORY. SHHT is a cultural association, working to promote the evolving relationship between architecture and society within the European context. ORAMA FACTORY is a creative-tech lab where 3D printing, laser and drone technology are made available to engineers, artists, craftspeople and the broader public.