LA BULLA
The lack of lighting, maintenance, and surveillance had turned the site into a conflictive, unsafe, and virtually inaccessible area for local residents. In response to this urban and social challenge, Taller Multidisciplinar developed an intervention that went far beyond the simple rehabilitation of sports courts or recreational areas. From the outset, the proposal focused on understanding the site’s real context: who lives there, how people move through it, what activities take place, and what kind of public space the community truly needed.
With over 15,000 square meters of surface area and two main access points, the site presented uneven topography, areas overtaken by vegetation, and obsolete structures. The objective was to transform it into an accessible, safe, and inviting park for families, children, and young people. The design was organized into programmatic zones including sports areas, green spaces, playgrounds, gathering areas, and permeable pedestrian circulation, integrating strategic vegetation to provide shade in Veracruz’s extreme climate.
The intervention was complemented by a comprehensive graphic component developed in collaboration with Bala, a visual identity studio. Drawing from the sounds, rhythms, and energy of Veracruz’s public space—danzón, laughter, salsa, everyday movement—a vibrant color palette and graphic system emerged and was applied across walls, floors, and pathways. The result was a living, accessible visual identity deeply connected to the spirit of the neighborhood. From this concept came the name La Bulla, understood not as noise, but as the collective sum of voices and activities that bring a place to life.
The transformation included the rehabilitation of sports courts, the creation of accessible play areas, functional restroom and office modules, new green spaces, and a completely renewed main entrance. Each graphic element was hand-painted by specialized sign painters, working in close coordination with construction teams and the municipal maintenance department. Technical complexity increased due to the city’s warm, humid climate, requiring specialized materials—such as high-performance paints—and a meticulous application process.
Following its inauguration, La Bulla quickly filled with life: children’s and youth soccer leagues, volleyball, basketball, flag football, families reclaiming public space, and children discovering a safe place to play. The project demonstrated that even with limited budgets, public spaces can be successfully regenerated when approached with sensitivity, contextual awareness, and an integrated strategy that combines design, inclusion, and community participation.
More than a rehabilitation project, La Bulla became an example of how architecture and design can transform not only a physical space, but also a community’s relationship with its immediate environment. By bringing dignified, accessible, and visible activities to peripheral areas, the project reduces barriers, fosters social interaction, and rebuilds trust in shared public space.
