BEYOND THE CLOCK, GRAND PRIX D'HORLOGERIE DE GENèVE 2025
From 30 October to 16 November 2025, HEAD – Genève presented the exhibition Beyond The Clock at the Musée d’Art et d’Histoire in Geneva, in parallel with the 25th edition of the prestigious Grand Prix d’Horlogerie de Genève (GPHG). This international showcase welcomed thousands of visitors who came to discover excellence in contemporary watchmaking. The exhibition was the result of a collaboration between the Chair of Watch Design and the Bachelor in Interior Architecture.
Beyond The Clock explores conceptions of time and their impact on human experience. Featuring projects by students from the Chair of Watch Design and the Department of Interior Architecture, the exhibition highlights works that move beyond conventional forms, addressing social and environmental themes. These proposals illustrate how design can question, reframe, and expand the ways we perceive and inhabit time. The exhibition exemplifies HEAD – Genève’s approach to current design challenges: grounded in multidisciplinary professional perspective, attentive to sustainability and firmly committed to innovation.
The concept for the scenography was developed by student Théophile Matton. Three virtual reality projects by students from the Department of Interior Architecture were exhibited: Timed States, Bachelor project by Meghna Thanushree Nagarajan; Echoes of Time, Bachelor project by Soheil Afzali; Orbit of Time, a project by Luca Negro.
