Located at the intersection of Boulevard Reyers and Rue Colonel Bourg, FRAME is the new multifunctional building dedicated to the Brussels media and audiovisual sector. Conceived as one of the first realizations within the ambitious mediapark.brussels development, the project embodies the transformation of a suburban district into a dynamic hub for creative industries.
Bringing together BX1, screen.brussels, the IHECS Academy, coworking spaces, and a business centre for media and audiovisual companies, the building serves as a shared platform fostering synergies between education, research, and production. Its very name, FRAME, refers both to the visual language of media and to the building’s architectural expression - a literal and metaphorical frame for communication.
The project negotiates the paradox inherent to contemporary media: an environment dedicated to immaterial content that nevertheless requires a strong physical presence. FRAME materializes this condition through architecture - balancing permanence and adaptability, stability and openness. It offers a flexible, generous framework capable of evolving with future needs and new ways of inhabiting space.
The architecture is defined by a clear, rational structure that prioritizes flexibility and efficiency. Vertical circulation and technical shafts are displaced to the perimeter, freeing up large, uninterrupted floor plates of approximately 1,000 m² each. These open platforms can easily accommodate changing configurations over time, from open-plan offices to studios or classrooms. The mixed steel-and-concrete floor system integrates technical networks directly within the structure, maximizing usable space and spatial fluidity.
A distinctive exoskeleton defines the building’s south façade - a steel frame composed of rectangular profiles and three-dimensional trusses. On the north side, prefabricated T-shaped concrete columns ensure both load-bearing capacity and lateral stability. This dual structural system expresses the building’s logic externally: a visible articulation of its inner workings, turning the architecture itself into a representation of media production.
At ground level, a double-height entrance hall extends the public realm inward, creating a transparent interface between city and building. Open, bright, and low-tech by intent, FRAME embraces natural light, fluid circulation, and an economy of means. It stands as a durable, efficient, and adaptable instrument - a real building designed to host the virtual world of contemporary media.
