architetti berselli cassina associati ·

architetti berselli cassina associati

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The exhibition project for the presentation of the autumn-winter 2018 collection by fashion designer Stefano Mortari for the "White show" event at Superstudiopiù (Milan), develops from the need to create a comfortable and monochromatic space to enhance clothing.
Inspired by the works of Agostino Bonalumi, we intervened by transforming the exhibition structure into a soft and sinuous succession of walls made of elastic fabric on which alternate extroflexions and deformations.
The clothes hangings are insert on the structure itself.
The lighting intensifies the deformations with lights and shadows, and creates tonal nuances given by the translucency of the fabric, the result is a pure and plastic atmosphere.