Diorama
A clothing shop in Brera, Milan
Dioramas are autonomous territories, spatial fragments foreign to their context. Once deployed, they react with the surroundings: they break the continuity of contiguous spaces, they short-circuit scales and features.
This “interior-diorama” is conceived to gain unexpected depth: an ascending timber screen alters the perspective, it compresses and expands the spatial sequence, it multiplies the display area visible through the narrow shop-window. Its folded structure highlights individual clothes while enabling a simultaneous view of the entire collection. In so doing, it triggers new combinations of accessories and dresses.
A big sliding mirror splits the boutique in two, enclosing a slightly raised fitting area beyond a small archway. Here, soft curtains reverberate light, while reflecting both in the dividing mirror and in the one contained in the changing rooms, therefore boundaries blur as if in a limbo.
A thirty square metres illusion.
