MONDADORI RETAIL
The project shows the adaptability of an element, which in this case is a red-luminated tube. It is reproducible for small and large store.
Rossana Natale
The idea is inspired by the famous company logo, designed by Bob Noorda.
The brand's identity symbol breaks down and is recomposed into a red line which identify the different areas of the store.
Rossana Natale
All the spaces are left open, flexible and adaptable to possible scenery.
Rossana Natale
The material aim to represent the company's essence: square red tubes painted with "Red Mondadori" support white corian shelves.
Rossana Natale
Lighted writing in the store adds a touch of originality to the environment.
Rossana Natale
Rossana Natale
Rossana Natale