Tastemade Recording Studios in Buenos Aires
In the central area of Villa Crespo, a neighborhood of the city of Buenos Aires, a big shed that used to be a leather factory is located. The renovation of this shed was to turn it into the offices and recording studios of Tastemade, the online gastronomic content producer.
A large central nave covered by a parabolic roof, with a preeminence of metallic structures and metallic floors, gives the place an industrial aesthetic. Also, at the back of the shed, there were located four old containers, formerly used as storage spaces.
The idea of the renovation was to make the space attractive and inviting for the visitors, while preserving and enhancing the industrial features of the warehouse, and making the most of the existing resources, such as materials, and even machinery and furniture.
The project is organized in two levels; on the ground floor there is a nucleus of toilets, an industrial kitchen for preparation of recipes, an entertainment area, and in the central area of double height, there are three sets for recording recipes,which include two kitchens and a bar. At the back, an open patio is unified with two of the transformed containers, into a big outdoor recording set with a barbecue grill.
On the upper floor there is another nucleus of toilets, a backup kitchen, meeting rooms, editing room, post-production room, "hands-on" content room, and a common workingarea.
"Telling stories" is one of the mainpracticesof the founders of Tastemade, and under this idea,the intention was to tell through the design, the history of thisshed, as well as the history that the Spanish-speaking community has with its gastronomic tradition. The "Barrio Tastemade" proposal identified theneighborhood (Barrio in spanish) as that place were all the great secrets and culinary traditions are created; a large global village of exchange.
An important piece is therecording set of the bar, called "the corner",which is the point where most of the exchange and encounter within the studios occurs. This set is made entirely with reused elements found in the place; pieces of sheet metal, discarded black glass and mirrors, an old safe, iron structures and even machinery for handling leather.
The other two recording sets are the "color kitchen" and the "white kitchen". Each set has a different aesthetic; while the first is a urban kitchen, personalized to detail, with much color and sense of movement, the second kitchen, is a more elegant and countrysidekitchen, with a desaturated color palette.
