FINTECH FUSION INCUBATOR FOR START-UPS (Geneva)
Fintech Fusion is an accelerator dedicated to financial technology start-ups and located in an area of Geneva undergoing a deep transformation, from light industry into tech. The premises used to host the labs of a world-class diamonds and jewellery brand.
Although the intervention, carried out by Studio Banana, was large, the highlights of the project are the common spaces, as they provide multiple opportunities for the various communities of users.
This incubator is financed by private institutions who also use the space as a satellite upbeat office and as showroom for their own clients. Mixing the banking, technology, business, entrepreneurial and consumer user groups in a way that fosters encounters, collaboration and creates an ambience of professionalism was one of the key design challenges.
The project was developed using a co-design approach, bringing key stakeholders together in order to gather insights and immerse the design team in the specifics of the financial technology industry.
The result is a highly successful space that was quickly and naturally appropriated by its various users. The premises' atmosphere fosters a collaborative culture among the hosted start-ups, hosts fintech-related events and acts as a showcase for sponsors. The main space provides a welcoming lounge area that easily transforms into a conference room. The cafeteria acts as social heart of the incubator, with informal dynamics in an elegant yet uncomplicated atmosphere.
Three blocks host activity spaces and carve the main circulation flow around them. A colourful and mysterious pattern gives a distinctive character to each of these clusters. The visual motifs and colour palettes were informed by security elements found in Swiss banknotes. This integration of graphics in the environment weaves storytelling and the space. Meeting and brainstorming rooms also feature graphics and signage inspired by banknotes, thus creating a range of atmospheres.
The Fintech Fusion incubator is endowed with a vigorous visual identity and succeeds in triggering collaborations and innovation among the multiple user groups, in a creative and fresh environment.
