Japan has entered the age of renovation and remodeling, and Isetan Mitsukoshi collaborated with architects Makoto Tanijiri/Ai Yoshida to open up a new market from this fresh perspective. This house targets the new nomad: people who, instead of settling in one place, consider migrating for work as the norm. Working in overcrowded environments, they are a high-income group with a wide range of social contacts. Rather than immersing in the minutiae of everyday life, they imagine a space to pleasantly spend half of each month or to casually enjoy parties with close friends. The world may be moving from the age of permanent residency back to the nomadic age. With their strength in product procurement, department stores can procure Venetian glass chandeliers, Scandinavian furniture, or Japanese paper screens from traditional Kyoto framing shops if necessary. Moreover, the trust that clients place in their products and services is a huge asset. As such, they are ideal brokers between architects and future clients. In high-priced transactions where people tend to be conservative, they can procure solutions that will take your breath away.
