May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."
Content that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
So we began to build divisare not vertically, but horizontally.
Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 25 years of contemporary architecture. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. No "click me," "tweet me, "share me,” "like me." No advertising. banners, pop—ups or other distracting noise.
It is a different idea of the web, which we might call slow web.
Beniamino Servino. H2O TOWER Homely and marvelous monument in the landscape of abandonment. [A torr'ell'acqua. Monumento familiare e meraviglioso nel paesaggio dell'abbandono].
Beniamino Servino. La storia la scrivono i vincitori, ma sui libri di storia ci può scrivere chiunque. La torre/History is written by the winners, but everyone can write on history books. The tower.
Beniamino Servino. Torre Tozza. Forma generatrice di forme [basato su una immagine zenitale di Renato Rizzi]. Squat Tower. Shape-generating shapes [based on an overhead image of Renato Rizzi].
Beniamino Servino. Maraca Tower. H2O Tower. Control Tower. BS 29 09 20 15 Cm 32 x cm 74,5. Carta su tavoletta leggera, nastri adesivi, penne al gel di inchiostro, ecoline, caffè, pennarelli colorati, fotocopie in b/n.
Beniamino Servino. Agganciarsi alle utopie altrui. I hook myself to others’ utopias. ... Cuoco, che bella parola: cuoco!/Cook, what a beautiful word: cook!
Beniamino Servino. Torre Gàveta. Studiare un edificio [avendolo prima scelto fra altri] significa appropriarsene, adattandolo a sé. To study a building [having first chosen it among others] means to appropriate it, adapting it to oneself.
Beniamino Servino. Rilievo fotografico della Torre Pirelli a Milano. ... Photographic surveys of Pirelli Tower in Milan. [Based on a photo by Carlo Riccio].
Beniamino Servino. Rilievo fotografico della torre cava senza spessore del castello di Caserta Vecchia. Photographic surveys of the no-thickness hollow Tower of the castello in Caserta Vecchia.