Event City Masterplan
Event City Masterplan is a proposal where betting for EVENTS as urban regenerators we are able to reactivate the city and get awesome results on the relation between inhabitants, urban space and new visitors.
We think that Ingolstadt historical core doesn´t need big investments or complex projects to recover its urban quality. With a good management of its current urban resources and a bit of re-order of the city open spaces and public infrastructures we can get great benefits for this beautiful town.
Ingolstadt city center is a well consolidated and preserved urban core, with lovely corners and a great architectural and urban heritage, with the right scale and topography for promoting cycling and pedestrian lifestyle, attractive enough to welcome both new inhabitants that would like to live on an historical urban center and tourists.
Of course it is not perfect and there are a lot of things that can be studied and improved, but our first conclusion is that Ingolstadt has already lots of good things that just need to be improved and strengthened.
We base our proposal on a urban recycling-improving strategy more than a hard transformation and strong investments master plan.
A very interesting way of getting great urban transformations on the right way for Ingolstadt is betting for EVENTS as urban regenerators able to reactivate the city and get awesome results on the inhabitant - city - visitors relation.
We understand that Ingolstadt has all the advantages to become an EVENT CITY.
Working on a good management (urban, political, social and economical) of those events, the city center will be implemented so much thanks to low cost but well oriented urban interventions.
Ingolstadt strategic location in between several important international cities like Munich, Stuttgart and Nuremberg makes Ingolstadt a perfect destination to host any kind of EVENTS that welcome thousands of visitors.
EVENTS can be of any scale and any type, and all of them will have a place to be hosted on Ingolstadt city center.
We understand that doing small modifications to its urban landscape we can prepare Ingolstadt for organizing those EVENTS on a way that visitors and citizens will enjoy them and get benefits from it.
The city will be ready to host new EVENTS and develop further the ones that already has, organizing a music festival, big companies promotions, fashion shows, sport competitions, small scale meetings, book promotions, gardening competitions, carnival parades, pet shows, fashion nigh out, open air theater festival, art gallery openings, neighbors celebrations, Oktoberfest, triathlon competitions, philatelic exhibition, etc.
Inserting small transformations on Ingolstadt historical city center urban spaces or recycling the existing infrastructures we can host any of those EVENTS and also improve the city life when there is NO EVENTS, which for us is as important as being able to host them.
EVENT CITY strategy will be good for Ingolstadt to:
- get economical benefits from the new visitors, improving the local economy fomenting the creation of new hotels recycling existing buildings, new restaurants and shops, where more people will find jobs.
- improve the local cultural life with lot of new opportunities to organize exhibitions, art markets or any kind of festivals that will make more attractive the city name and will welcome interesting people to it.
- get much better social cohesion of the city inhabitants because the EVENTS can be social oriented by the public management, organizing different age and/or social group activities that can be mixed or happen at the same time or location to promote the social interaction.
- recover the historical urban heritage thanks to the new uses that can happen on every city location. Also, the new economical incomes from the EVENTS can be used for the rehabilitation of the architectural city heritage, and in some years several buildings could look much better than today.
- cause a population growth in Ingolstadt, thanks to the new jobs created on touristic, cultural and services areas.
- improve the reputation of city of Ingolstadt everywhere thanks to the publicity of all the organized EVENTS on it. The city name will be on every mass media related to them and after a time it will be more popular and well-known as an interesting destination.
- all our strategy is based on a low investment strategy, not only because we recycle as much as possible the city urban spaces and architectural elements, also because the new structures proposed are low cost and with a great potential benefits coming from a small efforts.
Ingolstadt has a strong potential as an EVENT organizer city. It has a fantastic strategic location nearby important German international cities that will easily send visitors to it. Also a beautiful architectural and urban heritage cute enough to be an attraction by itself. Just recycling those spaces and adding in some case simple but strategic new structures, the city can get great benefits from an urban EVENTS improvement master plan.
Ingolstadt will be well-known as EVENT CITY! An urban example of how to promote cultural lifestyle, social cohesion, heritage recovering, and urban reactivation with low cost interventions.
One of the keys for the success of such an EVENT CITY master plan will be the strategic management of all the EVENTS.
Public authorities, representatives of the different city social groups and organizations, neighbors, artists, big companies, small shop owners, restaurants and cafes holders, cab drivers, etc. must participate on the configuration of the year EVENTS calendar, to make all the inhabitants really involved and the whole strategy to success.
The EVENTS must be coordinated to promote the social interaction and to enhance the inhabitants and visitors perception of Ingolstadt city center.
