May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."
Content that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
So we began to build divisare not vertically, but horizontally.
Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 25 years of contemporary architecture. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. No "click me," "tweet me, "share me,” "like me." No advertising. banners, pop—ups or other distracting noise.
It is a different idea of the web, which we might call slow web.
Beniamino Servino. Rilievo fotografico di un palazzo milanese del Novecento. ... Photographic surveys of a Milanese apartment building of the twentieth century.
Beniamino Servino. Super-Gotico 12 alloggi per il popolo bisognoso a Casertavecchia [Caserta]. Super-Gothic 12 housing units for the needy people in Casertavecchia [Caserta].
Beniamino Servino. Rilievo fotografico della Piazza della Cattedrale di Caserta Vecchia ricostruita dopo il terremoto. Photographic survey of the squareof the Cathedral in Caserta Vecchia rebuilt after the earthquake.
Beniamino Servino. Rilievo fotografico dell'Ossario del Cimitero di San Cataldo a Modena. Photografic Survey of the Ossuary of Saint Cataldo's Cementery in Modena.
Beniamino Servino. Palazzetto Super-Gotico [con 7 piani a case e il piano terra per negozi]. Super-Gothic Palace [with 7 residential floors and the ground floor for shops].
Beniamino Servino. Rilievo fotografico del Palazzo Ducale di Milano. Photographic Survey of the Ducal Palace in Milan. [Based on a photo by Nicolò Quirico].
Beniamino Servino. Progetto di villa suburbana fra Caserta e Santa Maria Capua Vetere. Project of a suburban villa in the city that spreads from Caserta to Santa Maria Capua Vetere. [Based on a photo by Mario Ferrara].
Beniamino Servino. LA CASA DEGLI UCCELLI FELICI. Ristrutturazione di una casa di campagna nella valle del fiume Volturno. THE HOUSE OF HAPPY BIRDS. Renovation of a country house in the Volturno river valley.
Beniamino Servino. Rilievo fotografico di una torre tozza con case e botteghe. Photographic surveys of a squat tower with houses and shops. [Based on a photo by Mario Ferrara].