OJALÁ is the architectural response to the diversity of the neighborhood of Malasaña. A diversity that is expressed through out daily life as an accumulation of different ways of chatting, meeting, eating and drinking.
The place provides an answer to this diversity through a design strategy: an assembly of a serie of spaces in which architecture promotes different relationships and engagement with the weather, the fourniture, the relative position to other people and with the access to the meal and drinks. A greenhouse, open to the street.. A big table shared by clients and staff. Stands that encourage informal conversations with unknowns. Artificial beach for the re-eanctment of an hedonistic day to day existence.
The restroom (neutral in gender issues) is also an important place. Conceived as an homage to the Smile Sessions of the Beach Boys, allows users to access to one place where the moment in which the beach boys became dark. It is the vindication of the implication of this space as part of the Malasaña night environment, and its potential for the reinvention of the collective.
Andrés Jaque/Office for Political Innovation
Design, Coordination and Edition Sebastian Bech-Ravn, Ljubo Dragomirov, Roberto González García, Senne Meesters, William Mondejar, Jorge Noguera Facuseh, Silvia Rueda Cuellar, Jarča Slamova
Quantity Survey Juan Pablo Prieto
Graphic Design Jorge López Conde
Artistic Intervention/Program Curator Roberto González García
Artists Dourone, José Ja Ja Ja, Eva Solano
Photographs Miguel de Guzmán, Rocío Romero
