According to historians, the beauty of the city of Isfahan is tantamount to half of the beauty existing in the rest of the world. Hence the idea “Half of the world”. The building is shaped like a sphere cut in half and positioned vertically to reach a height of 100 metres.
The external covering and screen printing follow the aesthetic details used in the city’s most representative architecture.
The building houses a large shopping centre, cinemas, clinics, offices, suites and apartments.














