Prada Foundation in Milan
"It is surprising that the enormous expansion of the art system has taken place in a reduced number of typologies for art's display. To apparently everybody’s satisfaction, the abandoned industrial space has become art’s default preference -- attractive because its predictable conditions do not challenge the artist’s intentions -- enlivened occasionally with exceptional architectural gestures. The new Fondazione Prada is projected in a former industrial complex too, but one with an unusual diversity of spatial environments. To this repertoire, we are adding three new buildings -- a large exhibition pavilion, a tower, and a cinema -- so that the new Fondazione Prada represents a genuine collection of architectural spaces in addition to its holdings in art.The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed -- all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges."
Rem Koolhaas
Located in a former gin distillery dating from 1910 in the Largo Isarco industrial complex on the southern edge of Milan, the new home of Fondazione Prada is a coexistence of new and regenerated buildings including warehouses, laboratories and brewing silos, as well as new buildings surrounding a large courtyard.
The complex aims to expand the repertoire of spatial typologies in which art can be exhibited. The project consists of seven existing buildings, and three new structures: Podium, a space for temporary exhibitions; Cinema, a multimedia auditorium; and Torre, a nine-story permanent exhibition space for displaying the foundation's collection and activities. Torre, currently undergoing construction work, will be open to the public at a later date.
Within the perimeter of the Largo Isarco complex existed two freestanding structures: one flat and square and the second more vertical. On close inspection, the square building did not offer attractive possibilities and was demolished, enabling the courtyard to become a significant element for open-air use. The Deposito, an existing building on the west edge of the complex, is adapted for curatorial ingenuity: in its basement, the Fondazione's collection is arranged in a hybrid of strict storage and partial display, creating 'chambers' where work such as a fleet of artists’ cars can be unpacked or half opened to the public The freestanding object to the east of the Great Hall, dubbed the Cisterna, is divided in three rooms with three interior ‘pulpits’ connected to an exterior balcony. Its configuration suggests a precise industrial need that now reads as a quasi-religious environment.
The Cinema acts as an autonomous cell within the compound. With large bi-fold doors, it can be instantly connected to the courtyard. Inside, the raked seating can be converted into a flat floor, allowing the space to be used for staging outdoor events or as additional, covered gallery space.
Four 'houses' that face the courtyard to the north and an abandoned garden to the south accommodate Fondazione offices and permanent galleries. Within their confines sits the ‘Haunted House’, an existing building with its exterior covered entirely in gold leaf. Inside, the intimate scale of its interiors generates a ‘domestic’ setting for specific works.
Adjacent, the Podium forms the center of the compound, sitting at the intersection of the two perpendicular axes through the site. This addition combines two volumes of very different qualities: a fully glazed, column-free podium on the ground floor. Resting on top is another gallery space clad in aluminum foam , with a bubbled pattern. Both galleries provide large, multi-purpose areas for temporary exhibitions and events.
The Bar Luce, conceived by American film director Wes Anderson and located in the entrance building of the new venue, recreates the atmosphere of a typical Milanese café. The ceiling and wall decorations suggest a miniature version one of the city’s landmarks, Galleria Vittorio Emanuele; while the formica furniture, chairs, and terrazzo floor pay homage to Italian movies of the 50’s and 60’s, especially to two Milanese films in particular: Miracle in Milan (1951) by Vittorio De Sica and Rocco and His Brothers (1960) by Luchino Visconti. Although inspired by the cinema, Anderson says his intention was "to design not a set but a space for real life – but maybe it will be a good place to write a movie."
Fondazione Prada was created in 1993 as an outpost to analyze present times through the staging of contemporary art exhibitions as well as architecture, cinema and philosophy projects. The diversity of the new spaces has become the incentive to develop an experimental, stimulating program in which different languages and disciplines, though independent from each other, coexist in order and activate an ever-changing evolving intellectual process. Various interests and researches are pursued and examined through a flexible approach, founded on the idea that culture is an effective knowledge and learning tool. Fondazione Prada relies on an open structure, whose program is the result of a confrontation between the curatorial departments of the Fondazione, coordinated by Astrid Welter, Mario Mainetti and Alessia Salerno, the Thought Council, a group whose members will vary over time and founded by Shumon Basar, Nicholas Cullinan and Cédric Libert, soon to be joined by Elvira Dyangani Ose and Dieter Roelstraete in May, the Presidents Miuccia Prada and Patrizio Bertelli and the artistic and scientific Superintendent Germano Celant.
